What is the impulse behind media applications — especially photo apps such as instagram, hipstamatic, toy camera, etc. — that drives contemporary culture to aestheticize a media-based memory, that collectively may or may not be true?
Is it about the ruination of the image? Is it genetic or shared memory?
Rarely are these applications considered critically, as they bring together issues of technology development, aesthetics, memory, use-value, cultural imperative, collective imagination, the psychological positioning of the memento, geo-locatability, etc.
How do these applications tell lies about the now?
How do they reconfigure “scopic field”, and how are they “vocative”?
In “The Split Between the Eye and the Gaze,” Jacques Lacan looks to the “scopic field” as identified by Maurice Merleau-Ponty. Merleau-Ponty identifies the eye as the “guide” in his examination of ideas in the aesthetic world, and also points out the fundamental obstacle in understanding the “scopic field”: “I see only from one point, but in my existence am looked at from all sides.” [A] The scopic field is not limited to the subject’s view, but indicates all visual angles, which is difficult to get around when the medium for experiencing this field is limited to the eye. A singular person can thus only have one view. (The University of Chicago :: Theories of Media)
Can we consider these sorts of applications a new cubicle of media — vocative media?
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